7 principles for using friction to build delightful onboarding experiences for your users…it’s counterintuitive, we know :) — This article was co-authored by Samantha Stephens, Abid Ladhani, Mario Bozzo, Dael Stewart, and Emily Xu The word “frictionless” has reached buzzword status along with the likes of “personalization” and “big data” (yuck). From “frictionless commerce” to “frictionless activations”, any form of resistance in the user experience seems to have…